Metzger Autoteile
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Brand
Details
Metzger Autoteile is a modern family business with more than 40 years of experience in selling car parts to dealers in over 55 countries. Our task was to completely rethink and realign the brand in terms of content and appearance. Based on comprehensive analyses, we identified the potential and opportunities for brand differentiation for Metzger. As part of various workshops with top management, we developed the final positioning including the brand steering wheel, core values, CVP and tonality as well as the new slogan and the simple but concise new Corporate Design.
The Jury‘s Statement
Metzger Autoteile, a modern family business with over 40 years of experience, has strategically and visually redefined its brand. The project impresses with a comprehensive, well-founded approach that combines in-depth analyses and intensive workshops with the management. The new positioning and striking corporate design establish clear differentiation and emphasize the brand’s ambition. By seamlessly blending tradition with modernity, the project sets benchmarks in the design and communication of a product brand.
