ASA Selection
Winner
Excellent Brands
Kitchen and Household Appliances
Details
The ASA SELECTION brand, which is now represented in more than 80 countries, combines purism with poetry - true to the motto: ‘Simple things are beautiful’. Responsibility. For us, this is more than just a concept. For more than 3 decades, we have seen it as self-evident that we produce many of our products in small family businesses in Portugal. Years of close cooperation guarantee these people their livelihood. But more than ever, we also have to take responsibility for our environment today. We are committed to protecting the planet we live on and conserving its resources.
The Jury‘s Statement
ASA Selection stands for timeless design and conscious responsibility. This project impresses with a clear strategic focus that sharpens the brand’s values precisely. The revision of brand identity and communication creates a harmonious blend of aesthetics, functionality, and sustainability. Particularly noteworthy is the consistent digital transformation that centers on customer needs. This is a meaningful brand project that masters the balance between tradition and the present in an exemplary and groundbreaking manner.
