Nutbooster
Winner
Excellence in Brand Strategy and Creation
Brand Innovation of the Year
Details
With the Nutbooster, anyone can make freshly pressed nut cream at the push of a button. The machine is particularly successful in hotels, in professional sports and in company canteens. The Nutbooster turns 1kg of nuts into 1kg of nut cream. Together with chocolate it is Nutella in freshly squeezed. A real gamechanger for every foodie.
The Jury‘s Statement
The “Nutbooster” redefines the brand in an impressive way. Through a holistic approach, the project combines precise target group engagement with a clear and consistent brand identity. The integration of digital processes and the promotion of cross-departmental collaboration establish a sustainable foundation for future growth. Particularly noteworthy is the intelligent combination of internal optimization and external impact, which is both functional and emotional. A trailblazing project that sets benchmarks in brand management.
