Website-Relaunch ROTTLER Brillen + Hörgeräte
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web and Mobile
Details
Closeness you can click: Book online first, then enjoy a personal consultation. The website relaunch of ROTTLER Brillen + Hörgeräte puts the user experience at the centre. A clear structure, streamlined navigation paths, and an optimized booking process make finding the right store easier than ever before. More than 135 locations are intelligently connected with users through precise store search, intuitive contact options, and personalized touchpoints. The result is a high-performing platform that delivers a seamless digital customer experience and brings the brand promise “ROTTLER makes people happy – You too” to life in the digital world.
The Jury‘s Statement
Any brand that defines itself through advice and closeness must deliver both digitally as well. The relaunch of "Website-Relaunch ROTTLER Brillen + Hörgeräte" ("Website Relaunch ROTTLER Glasses + Hearing Aids") structures content, contact paths and appointment booking consistently from the user perspective. Branch search and personalised touchpoints link the digital entry point with the personal visit, without detours or media breaks. This turns the website into a functional part of the brand relationship and translates the brand promise into users’ everyday lives in a coherent way.
