AURIMENTUM Magazin
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Storytelling and Content Marketing
Details
In a world full of uncertainty, the need for stability grows. And this is exactly where gold becomes the crucial piece of the puzzle - not just as a metal, but as a source of inner peace for our consciousness. The year 2025 has shown how much people are looking for this missing piece. Aurimentum gives its customers access to this piece of the puzzle to complete their interior. With exclusive interviews and exciting articles about the most fascinating precious metal in the world, awareness is conveyed in the customer magazine through a brilliant interplay of well-founded editing, creative design and high-quality printing.
The Jury‘s Statement
In an environment where financial topics are often communicated in an abstract and detached way, excellents uses the magazine "AURIMENTUM Magazin" to create editorial proximity and contextual depth. The concept brings together economic, psychological and cultural perspectives in brand communication that provides orientation without becoming didactic. Design, tone of voice and high-quality production carry this narrative consistently across print and digital touchpoints. Its relevance derives from the ability to turn a topic that requires explanation into a resilient content-based brand experience.
