Pionier der Zehenfreiheit
Winner
Excellent Brands
Product Brand of the Year
Details
BÄR is the pioneer of toe freedom. For 44 years, we have been developing anatomically shaped shoes with 100% toe freedom - guided by the principle: “The shape must follow the foot.” As early as 1982, BÄR set a new standard - long before barefoot shoes became a trend. The BÄR range consistently follows one guiding idea: walking with a barefoot-like feeling - combining protection, comfort and style. Handcrafted in our own manufacturing facility, BÄR stands for quality and durability. 100% toe freedom gives the foot room and has a positive effect on the whole body: stronger foot muscles, better posture, improved balance and renewed energy.
The Jury‘s Statement
In a market where health is often framed in functional terms and fashion at a distance from the body, BÄR sharpens its profile through a clear brand strategic decision: toe freedom shifts from a product feature to an identity defining principle. This attitude shapes the range, design and communication across all channels and credibly leads the brand from health shoe to lifestyle brand. What stands out is how a specific product idea has been developed into a distinct brand image with strong recognisability and resilient differentiation.
