Programme

from 1:30 p.m.
Entry and admission

2:30 - 5:30 p.m.
Various formats on three stages
(see program overview)

1:30 - 6:00 p.m.
Document desk “Gold“ and “Winner“

1:30 - 6:00 p.m.
Marketing Services station

1:30 - 6:00 p.m.
Press photos at 4 photo walls

Inspiration Stage, 1st Floor

2:30 – 2:50
Code and Culture 2025
Brand management at a turning point - how AI and sustainability are changing everything

2:50 – 3:10
Pitch, Please!
Live voting for the “Startup of the Year“
with 1Komma5° and Aegis Rider

3:30 – 4:00
The Age of AI Agents
When AI not only assists us, but acts on our behalf: How much control do we give up?
a.o. with Kombinatrotweiss

4:15 – 4:45
Circular Business & Brand
Circularity as an economic opportunity: How brands win in the cycle
a.o. with Circular Republic and Schweitzer Project AG

5:00 – 5:30
Brands & AI
Faster, more typical, more consistent: Brand management meets AI
a.o. with Bosch Home Comfort Group and EnBW

Talk Podium, 4th Floor

3:30 – 4:00
Brand x Influencer
Empty staging - or influencer matchmaking? How brands can use personalities authentically
a.o. with DERTOUR and Ford Motor Company

4:15 – 4:45
B2B-Branding
Changing course for brand strength: How to fully brand a B2B ship
a.o. with Conrad Electronic

5:00 – 5:30
Rebranding
From change to turnaround: The transformation of a traditional brand

Focus Lounge, 4th Floor

3:30 – 4:00
Brand with Attitude
How brands create real relevance through character, culture and clear values

4:15 – 4:45
Brand Portfolio
How to kill a brand on purpose
a.o. with BOCAR

5:00 – 5:30
Circular Future
Next Stop: How the circular economy sharpens brand identity
a.o. with NEW STANDARD.STUDIO and BMW Group Designworks

from 6:00 p.m.
Entry to the dinner hall
(free choice of seats)

6:30 - 9:30 p.m.
Gala Dinner and Awards Show
with honoring the “Best-of-Best“

9:30 - 0:00 p.m.
Get together and networking
with drinks and DJ