The Hapticologist – The Center of Seven Senses
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Credits
Company / Customer
Details
The Hapticologist is not a trade fair project, but a creative flagship project. At OMR 2025, cyber-Wear and ten partners created a multisensory experience that emotionally charges brands. A bar, stage, and meeting space combined haptics, design, and community. The "More Sense for Stronger Brands" masterclass and the exclusive collection made it clear: A new era of brand communication is beginning here.
The Jury‘s Statement
Promotional products are often reduced in marketing to their function as giveaways. cyber-Wear takes a deliberate different approach here and uses "The Hapticologist" to develop a trade fair presence that positions haptic communication as a brand medium. The space brings together bar, stage and exchange in a coherent dramaturgy that addresses multiple senses and places products within a meaningful context. Masterclass, collection and accompanying communication extend the presence beyond the site and anchor it as a relevant contribution to brand discourse.
