LIKE
Winner
Excellent Brands
Fast Moving Consumer Goods
Details
We are LIKE. As a leader in plant-based proteins for over a decade, we offer a variety of high-quality products such as chunks, nuggets, schnitzel, mince and burger patties. Our product promises: Without preservatives & without flavour-enhancing additives, rich in protein, source of fibre, 100 % plant-based - 100 % tasty! LIKE is entering a new era with a clear repositioning: from a pure meat alternative to an independent, plant-based brand with a new self-image - still LIKE, but not so much meat.
The Jury‘s Statement
The brand "Like" has established a distinctive identity in plant-based nutrition through its repositioning. With the bold move from being a mere meat alternative to becoming an authentic brand with its own identity, the project excels both strategically and creatively. The clear communication of enjoyment and sustainability, combined with the high quality of the products, sets benchmarks in a dynamic market. This project impressively demonstrates how brand work can be crafted to be both relevant and differentiating.
