DTM Rebranding
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
The DTM motorsport series underwent a comprehensive rebranding to modernize its identity while preserving its 40-year heritage. The visual identity has been unified across TV, social media, event branding and merchandise. With a dynamic design, consistent branding and focus on the moving image, DTM is strengthening its global presence. The rebranding attracted new manufacturers, sponsors and a younger audience - and secures the future of the series as a leading motorsport platform.
The Jury‘s Statement
The DTM, one of the most established motorsport series, skillfully combines a modern appearance with its 40-year history in its rebranding. Featuring dynamic design, clear brand management, and a focus on digital channels, it creates a consistent presence across all touchpoints. The project successfully engages new target audiences and strengthens its global reach. This endeavor impresses with its powerful visual identity and strategically refined execution, securing the brand’s position for the future.
