Eckert & Partner – Marke mit dem richtigen Temperaturgefühl.
Winner
Excellent Brands
Industry, Machines and Engineering
Credits
Company / Customer
Agency / Design
Details
Eckert & Partner has stood for technical expertise in refrigeration, ventilation and energy technology for over 100 years. But the world of refrigeration is cold – not just in content, but in perception. It took more than a new design: it took a new felt temperature. The brand idea "We feel your temperature" unites opposites: precision and emotion, technology and humanity, cold and warm. A reinterpreted logo, a gradient from cold to warm, people-centred imagery, a distinctive icon system and a witty tone of voice define the new identity – consistently, across every channel.
The Jury‘s Statement
In a technically driven market that often communicates through function rather than attitude, Eckert & Partner gives its brand a new reading. The shift from refrigeration technology to temperature expertise sharpens the performance profile while also opening up the brand to customers and skilled professionals. Logo, colour gradient, imagery and tone of voice follow this idea with clear systematics across all touchpoints. This creates an identity that plausibly connects technical precision with human closeness.
