GRAD. VORAUS. Der neue Markenauftritt von REISS
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Credits
Company / Customer
Agency / Design
Details
REISS Kälte-Klima GmbH has been a leading DACH-region wholesaler for refrigeration and air conditioning technology since 1955. Driven by a generational shift, the family-run business is strategically transforming into a modern solutions partner. The new claim, "GRAD. VORAUS.", anchors this realignment. The relaunch translates technical expertise into a confident stance: shifting from part numbers to applications. The new design visualizes this ambition through a minimalist, premium aesthetic. The result: A brand identity that honours tradition while boldly driving progress – distinctly standing out in a conservative market.
The Jury‘s Statement
In a conservatively shaped market, REISS resets its course: away from a wholesaler defined by its range and towards a brand that places applications, advice and future readiness at its centre. The claim "GRAD. VORAUS." ("Degrees Ahead") captures this repositioning with precision and provides a clear guiding idea for the corporate brand design. Reduced design, highly legible typography and a colour palette developed with accessibility in mind create a coherent brand image across all touchpoints. The identity holds because attitude, design and rollout all articulate the same shift.
