Borussia VfL 1900 Mönchengladbach
Winner
Excellent Brands
Corporate Brand of the Year
Credits
Company / Customer
Details
"Children are our future!". A phrase that is often used and should not just be a cliché. For this reason, we have decided to give the rights and concerns of children and young people more visibility and attention during a home match day in the sold-out Borussia-Park (54.000 Spectators) through various communication measures and thematic activities under the motto “Indomitable for children's rights” - especially in awareness of our social and overall social responsibility as the largest club in the Lower Rhine region and in the context of the Bundesliga. #FoalsFamily
The Jury‘s Statement
Borussia Mönchengladbach demonstrates with their brand project how a traditional football club effectively integrates social responsibility into its brand strategy. Under the motto "Unzähmbar für Kinderrechte" (Untamed for Children’s Rights), a match day was used to bring children’s rights into the spotlight in an emotional and charismatic way. The outstanding visual and communicative consistency, combined with a clear strategic focus, highlights the club’s unique ability to harmoniously unite tradition and modernity. This project stands out for its strong identity and social relevance.
