Hannoverkind
Winner
Excellent Brands
Non-Governmental Organizations and Public Affairs
Credits
Company / Customer
Agency / Design
Details
Hannoverkind evolved from a traditional local children’s charity into a modern, culturally relevant charity brand. At the core of the rebranding is a drop-based fashion model that combines limited high-quality pieces with social commitment, creating renewed attention for local support initiatives. The repositioning includes a visual brand architecture, a distinct design language, community activation through events and the integration of B- and C-level personalities as authentic cultural amplifiers.
The Jury‘s Statement
Many aid organisations still rely on appeals and emotional distress. "Hannoverkind" takes a different route, turning local support for children into a culturally relevant brand with a clear system. The model of drop, charity and events anchors attention, participation and fundraising directly in the brand architecture. The reduced design, the deliberate omission of images of children and the careful refinement of the mark give the initiative a distinct profile. This approach gains traction because positioning, design and activation all serve the same underlying logic.
