People Parts Precision

Winner
Excellent Brands
Transport and Mobility

Credits

Company / Customer

Details

We move people – and engines. Perfect engines and strong relationships outlast a (vehicle’s) lifetime. That’s why wear-resistant engine spare parts are essential in regions where vehicles stay on the road for a long time. Whilst barely visible in Germany, we are the most personal brand in 113 countries with over 13,000 engine components—so successful that we must protect our products against counterfeiting. Our partners entrust us with 26 million euros – growing continuously by 8%, even in times of crises and recessions. Why? Because with integrity and fairness, we deliver precision-engineered engine parts.

The Jury‘s Statement

SM Motorenteile combines local values with a global vision, creating a brand defined by authenticity and precision. With a clear focus on durable engine components and an advanced security concept, the company emphasizes trust and quality across all markets. The skilful integration of technical excellence and collaborative partnership distinguishes this branding project, making it an outstanding example of long-term success in a highly competitive environment.