Nolte Küchen (Markenpositionierung, Brand Manual und Markenfilm)
Winner
Excellent Brands
Kitchen and Household Appliances
Details
Since 2021, we have been the lead agency for Nolte Kitchens, managing strategy, traditional and digital marketing, and sales promotion initiatives. Additionally, we support hundreds of retail partners with reach and lead generation campaigns. The goal was to create a unified global brand positioning through a comprehensive Brand Manual and to produce an emotional brand film that brings the long-standing claim "For Life in the Kitchen" to life in moving images for the very first time.
The Jury‘s Statement
Nolte Küchen has impressively demonstrated how strategic brand work and emotional communication can go hand in hand with this project. The brand manual establishes a clear and consistent foundation for conveying the brand’s values both internally and externally. The brand film brings the long-standing claim “For life in the kitchen” to life through compelling visuals, giving the brand a relatable and authentic presence. This seamless combination of strategy and emotionality makes the project particularly compelling.
