Zweibrücken Fashion Outlet
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
Zweibrücken Fashion Outlet brings together 120 premium brands – from sportswear to business attire and trend labels – across a 21,000-square-meter retail space. Visitors can explore numerous boutiques offering a diverse selection of fashion and lifestyle products. The outlet is part of a successful conversion project on the former NATO airbase in Rhineland-Palatinate. Today, it employs around 1,300 people in retail, gastronomy, services, and administration. For 24 years, the centre has established itself as a premium shopping destination with an international flair.
The Jury‘s Statement
The Zweibrücken Fashion Outlet combines sophisticated shopping with a versatile lifestyle experience. Through a well-conceived 360-degree campaign, the brand is consistently positioned as a lifestyle destination that harmoniously integrates shopping, culture, gastronomy, and leisure activities. Particularly impressive is the strategic focus on emotional brand engagement through exclusive events and meaningful partnerships. The clear target group approach and the seamless integration of digital and analog media highlight the quality of this brand communication. The project impresses with its differentiated, elegant execution, which sustainably strengthens the brand identity.
