Heller Kaffee
Winner
Excellence in Brand Strategy and Creation
Brand Design – Packaging
Details
Heller Kaffee GmbH presents 'the original by heller coffee' – a fusion of exceptional coffee craftsmanship and sustainable design. The mono-material packaging combines sleek black lines and golden accents with a recyclable structure, blending aesthetics and functionality. This fair-trade, organic specialty coffee from Brazil embodies premium quality, crafted for discerning coffee connoisseurs.
The Jury‘s Statement
Heller Kaffee combines sustainable thinking with an aesthetically sophisticated design approach. The mono-material packaging creates an elegant yet functional statement by blending black lines with golden accents. This approach reflects the brand's values of transparency and quality while emphasizing ecological responsibility. With a clear visual and strategic focus, the project successfully engages consumers on both emotional and rational levels.
