50 Jahre Bruder Spielwaren
Winner
Excellent Brands
Product Brand of the Year

Details
50 years BRUDER toys - for unlimited playing fun that connects whole generations.
The Jury‘s Statement
For decades, the Bruder brand has delighted fans with detailed vehicle models that inspire play and creativity. The anniversary project “50 Years of Bruder” impresses with a coherent, harmonious design that consistently evolves the brand identity. Especially the high-quality animated clip, designed in the style of a Pixar film, sets new standards in addressing the young target audience. The precise creative execution and clear brand management make this project a remarkable example of excellent product brand work.