50 Jahre Bruder Spielwaren

Winner
Excellent Brands
Product Brand of the Year

Credits

Details

50 years BRUDER toys - for unlimited playing fun that connects whole generations.

The Jury‘s Statement

For decades, the Bruder brand has delighted fans with detailed vehicle models that inspire play and creativity. The anniversary project “50 Years of Bruder” impresses with a coherent, harmonious design that consistently evolves the brand identity. Especially the high-quality animated clip, designed in the style of a Pixar film, sets new standards in addressing the young target audience. The precise creative execution and clear brand management make this project a remarkable example of excellent product brand work.