30 Jahre 18 V Akkusystem ONE+
Winner
Excellent Brands
Tools and Gardening
Credits
Company / Customer
Agency / Design
Details
Designed for the future: 30 years of RYOBI ONE+ For 30 years, ONE+ has represented consistent compatibility and a clear brand promise for home and garden: one battery. Over 200 applications. Maximum freedom. With this anniversary of ONE+ RYOBI demonstrates how sustainable product architecture can become a strong brand identity. The battery, which has remained unchanged since the beginning, creates safety and strengthens trust and brand loyalty. The anniversary was activated as an integrated 360° campaign and showcases innovative strength, systematic thinking, and sustainability throughout the entire customer journey - online and in-store.
The Jury‘s Statement
In the market for equipment for the home and garden, RYOBI builds brand loyalty not through product range alone, but through a system promise maintained over decades. The anniversary communication for "30 Jahre 18 V Akkusystem ONE+" ("30 years of the 18 V battery system ONE+") condenses this continuity into a clear brand narrative and carries it across all touchpoints with concise design that is immediately legible at retail. The fact that compatibility, orientation and a future-facing claim are conveyed with equal precision at the point of sale and in digital channels gives the brand particular reliability in everyday application contexts.
