Willkommen bei den Sonnenbergs – die gute Energie zieht ein.
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Details
Klyma Wandl, the fictional character who has been raging in the Yello advertising campaign since the beginning of 2024, has now faced an ecological headwind with a lot of good energy from the Sonnenberg family. The new digital campaign, in mockumentary format, is all about the entry of the sustainable Sonnenberg family as Klyma Wandl's new neighbours, staged by Gisa Flake. She continues to hate everything that is good for the climate. The good energy gets a face with comedian and YouTuber Phil Laude. As Frederick Sonnenberg, he and his family score points with sustainable energy solutions from Yello. And that even gives Klyma Wandl pause.
The Jury‘s Statement
Yello, known for sustainable energy solutions, presents an impressive example of modern storytelling with the digital campaign "Welcome to the Sonnenbergs". Using a mockumentary format, the sustainable Sonnenberg family is humorously and charismatically portrayed, while the fictional character Klyma Wandl acts as a polarizing counterpart. The episodic storytelling approach creates an emotional connection with the target audience and brings Yello's brand values to life. The campaign impresses with strategic clarity, creative design, and a confident execution that positions the brand in a contemporary way.
