Lucky Jim - The Real Taste
Winner
Excellent Brands
Newcomer Brand of the Year
Details
Lucky Jim – soul food for dogs. Food and snacks developed with real dog sense. Our natural recipes are based on what dogs really need: high-quality ingredients, honest flavours and nutrition that is tailored to their original needs. Our brand is cheeky, modern and full of personality. We speak the language of dog lovers: emotional, approachable and with a wink. With our distinctive design and clear, authentic communication, Lucky Jim stands out – just like the dogs we make this food for.
The Jury‘s Statement
In a highly competitive market, Pets Nature establishes a clearly managed brand profile at an early stage with "Lucky Jim - The Real Taste". The positioning combines nutritional substance with a tone that speaks directly to dog owners without becoming arbitrary. Packaging, range logic and POS communication provide quick orientation, while the dog character gives the brand a distinctive voice. The result is a young brand that brings together attitude, benefit and recognisability from the very first touchpoint.
