Barbie™ × HEWI
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
Timeless Bauhaus principles meet the iconic Barbie colour palette. Pink becomes a symbol of self-confidence, diversity and optimism. The collection stands for universal design and destigmatises assistive devices through design quality. The accompanying campaign reinforces this claim and positions barrier-free solutions as an integral part of sophisticated architecture. This creates a dialogue about design that transcends boundaries and expands possibilities: Design with Limitless Possibilities.
The Jury‘s Statement
Accessible bathroom solutions are usually explained in functional terms and rarely presented as part of sophisticated brand communication. With "Barbie™ × HEWI", HEWI takes a different approach: the campaign links Bauhaus heritage, an iconic colour world and the idea of universal design into a clearly articulated narrative about participation, style and self determination. Its imagery and spatial application scenarios anchor the topic in architecture and everyday life at once. This results in communication that destigmatises aids without obscuring their function.
