Cathay Pacific In-Flight Entertainment Experience
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
The Cathay Pacific In-Flight Entertainment system redefines the passenger experience through the seamless integration of cutting-edge design and technology. Developed by Reaktor, this IFE adapts across diverse screen types, ensuring usability from high-resolution displays to older models. With a focus on visual harmony, intuitive user interaction, and accessibility, the system enhances the journey for all passengers. Key features include My Journey customization, real-time media control, and dynamic layout design that complements Cathay’s cabin interiors.
The Jury‘s Statement
Cathay Pacific achieves an impressive advancement in passenger experience with its new in-flight entertainment system. The project combines technological expertise and thoughtful design to create a harmonious and intuitive user experience. Particularly noteworthy are the personalization features, dynamic layouts, and accessible design. With a clear focus on user-friendliness and brand reinforcement, the system sets new benchmarks for travel quality and underscores Cathay Pacific’s position as a leading premium airline.
