Kampagne Dauerausstellung Haus der Geschichte
Gold
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Details
Museums are often considered boring and rather unapproachable. The "Haus der Geschichte" in Bonn is changing this image with its new permanent exhibition ‘You are part of history’ and an attention-grabbing campaign: the YOU as a symbol takes centre stage, surrounded by original objects in 3D look, elaborately created using photogrammetry. Despite a small media budget, the three-stage campaign achieved over 6 million impressions – and attracted over 100,000 visitors in the first six weeks alone.
The Jury‘s Statement
Museums often face the perception of being distant and out of step with the times. For Haus der Geschichte, HW Hochhaus Agentur developed "Kampagne Dauerausstellung Haus der Geschichte" ("Campaign for the Permanent Exhibition Haus der Geschichte"), a piece of communication that resolves this image with precision: DU becomes the clear guiding motif, while original objects staged with a photogrammetric look anchor relevance and authenticity. Across moving image, digital channels and the exhibition visit itself, a consistent brand experience emerges that speaks to different generations and conveys the institution’s core directly.
