YCON Küchenplanungsstudio
Winner
Excellent Brands
Newcomer Brand of the Year
Credits
Company / Customer
Agency / Design
Details
YCON is the development of a new, urban kitchen retail brand for the next generation, with a new, fresh, and sustainable concept. With a seamless and holistic brand experience, both digitally and at the point of sale, we meet the needs of a target group that is not catered for by traditional kitchen retailers. With locations in urban areas and shopping centres, and flexible delivery and installation models, we ensure that everyone has the opportunity to bring only the best quality kitchens into their own homes.
The Jury‘s Statement
For a long time, the traditional specialist kitchen retail sector offered little that resonated with a younger urban audience. With "YCON Küchenplanungsstudio" ("YCON Kitchen Planning Studio"), MHK Marketing Handel Kooperation has developed a brand that deliberately closes this gap through clear positioning, contemporary design and a seamless interplay between digital touchpoints and the point of sale. The fact that locations, access routes and service models are consistently aligned with different living realities gives this young brand a precise and connectable profile from the outset.
