Honouring Holistic Brand Management
Strong brands are no accident. They are the result of consistent, conscious work across strategy, design, communication and brand experience. The German Brand Awards recognise outstanding achievements along the entire brand journey. More than just an award, they are a platform for recognition, exchange and fresh momentum for decision-makers and brand leaders.
Visibility With Real Impact
With over 1,300 entries from 19 countries, the German Brand Awards are among the most prestigious brand awards in Europe. The awards ceremony draws more than 700 guests from business, agencies and media, providing reach, networking opportunities and new perspectives on brand excellence.
Judged With Substance and Expertise
The awards are presented by the German Brand Institute, founded by the German Design Council and GMK Brand Consulting. The independent jury brings together expertise from business, academia, consulting and agencies. Evaluations are transparent, professional and forward-looking – with a clear eye for what truly makes a brand strong.
Brands That Drive Change
Brands create orientation – economically, culturally and socially. The German Brand Awards highlight this impact by celebrating brands that embrace responsibility, foster transformation and shape the future.
Responsibility Starts With the Details
No award process is fully sustainable, but we’re working on it. We regularly review and improve our processes with a clear aim: to act more consciously. Responsible brand management also means making responsible decisions.