Brand Relaunch SUITX
Best of Best
Excellent Brands
Brand Innovation of the Year
Details
We are a global tech brand redefining human-centric innovation in the age of AI and robotics. By uniting Ottobock’s heritage in health and biomechanics with SUITX — a UC Berkeley spin-off — we merge deep human understanding with advanced robotics and Silicon Valley ingenuity. This powerful combination enables us to shape the future of work and expand access to our technology, bringing its benefits into more areas of everyday life.
The Jury‘s Statement
In the tension between AI, robotics and growing responsibility for healthy work, this brand takes a deliberately countercyclical position: SUITX develops technology from a human perspective. The brand work anchors this stance plausibly in its roots in health, biomechanics and ergonomics and derives from it a profile that clearly sets it apart from purely technology-driven providers. Design and brand presence give this direction a precise form: factual, accessible and with an expression that does not claim progress in the abstract but relates it to specific contexts of use. Particularly relevant to the category is the brand's expansion from the B2B environment into the B2C space. This was not approached as a mere extension of the portfolio, but as a comprehensible opening of the brand system to new target groups, channels and expectations. The project gains lasting substance because positioning, visual identity and portfolio logic all carry the same human-centred core forward in a recognisable way.
