Unzer x Red Bull
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
Unzer in partnership with Redbull Munich launched a 360 degrees campaign, that seamlessly integrated multiple marketing and product touchpoints with the SAP Garden, Europe's most modern sports arena in Europe.
The Jury‘s Statement
Unzer, a leading provider of payment solutions, has partnered with Red Bull to create a remarkable 360-degree campaign. By seamlessly integrating both stationary and digital payment systems into the customer journey of the SAP Garden, a consistent brand experience is achieved. Particularly noteworthy are the interactive touchpoints that engage fans and customers on an emotional level, as well as the skillful combination of brand communication and technological excellence. This project stands out for its strategic clarity and exceptionally harmonious execution.
