Tourismus Marketing Niedersachsen
Winner
Excellent Brands
Tourism and Gastronomy
Credits
Company / Customer
Details
Discover Lower Saxony is a progressive web app (PWA) that guides users interactively through the diversity of Lower Saxony. An AI-supported chatbot offers personalized recommendations, answers questions in real time and accompanies travelers individually. With inspiring stories, individual travel routes and multimedia content, the app makes it possible to experience the region digitally. The intuitive user guidance and offline functionality ensure a seamless travel experience. As an innovative brand project, the PWA strengthens Lower Saxony's tourism profile and sets new standards in digital destination marketing.
The Jury‘s Statement
The Progressive Web App "Entdecke Niedersachsen" (Discover Lower Saxony) stands out for its strategic and digital excellence. With an AI-powered, personalized user experience, the app successfully conveys the diversity and character of Lower Saxony in an impressive way. Inspiring stories and multimedia content make the region tangible, while intuitive features and offline functionality ensure a seamless travel experience. This project sets benchmarks in digital brand management and demonstrates how contemporary technologies can enhance the touristic profile of a destination.
