Country
Winner
Excellence in Brand Strategy and Creation
Brand Design – Packaging
Details
Country has been a trusted classic in the Coop range for decades – a familiar companion for on-the-go moments. The rebranding gave the brand a fresh, joyful identity, bringing it closer to families. The new packaging design embraces lightness, naturalness, and movement – flying ingredients, bright colour worlds, and clear structures awaken appetite and create clarity on shelf. A modular design system unites the entire range – from bars to yoghurt and crackers – into a consistent, recognisable brand family. Simple. Joyful. Genuine.
The Jury‘s Statement
A familiar classic in the Coop range needed a new form of relevance. For Country, Echt AG sharpens the brand as a family oriented companion for small everyday moments of enjoyment and carries this positioning into packaging design with a clear range structure. Floating ingredients, light colour worlds and open typography increase food appeal and orientation at the same time. The modular system visibly unites bars, yoghurts and crackers and gives the brand renewed shelf presence.
