FIX METALL
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web and Mobile
Details
Disrupting the conventional metal trade, FIX METALL is positioning itself as a modern, digital service brand. The relaunch successfully navigated a critical balance: empowering the high technological expectations of a new B2B and B2C generation, while honoring the ingrained routines of long-term partners. The outcome is a clear, digital brand identity that retains its rough industrial edge. The foundation is an agile system that boils extreme complexity down to its essence.
The Jury‘s Statement
In metal trading, digital communication is often dominated by technical logic and interchangeable interfaces. "FIX METALL" counters this with clearly directed brand communication that translates complex product ranges, individual requirements and different usage contexts into an accessible digital structure. The new visual identity condenses industrial distinctiveness into a recognisable language, while web and mobile applications address both B2B and B2C equally. The relaunch gains substance by linking technological renewal with the accumulated expertise of existing partners.
