Hybrid Impact
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
With the campain, NESS Wärmetechnik implemented an innovative communication strategy based on moving images to make brand values, expertise, and employer appeal tangible. A modular video campaign redefined trade fair communication—flexible, cross-platform, and authentic. Content was produced at LIGNA and ACHEMA, generating over 80,000 impressions. This way, NESS successfully positions itself as a strong brand and attractive employer in a highly competitive market.
The Jury‘s Statement
NESS Wärmetechnik, a company specializing in sustainable thermal technologies, has implemented an impressive strategy with the project “Dynamic Trade Fair Presence” to enhance its brand both digitally and on-site. The combination of motion picture communication, cross-platform content strategy, and flexible trade fair formats demonstrates a deep understanding of contemporary brand communication. The wide range of targeted video clips and their versatile use highlight the exceptional quality of the project. It successfully presents the brand in a clear, consistent, and sustainable way while effectively engaging various target groups.
