GERL. Messestand
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
GERL. presents itself at trade fairs such as IDS, Fachdental and its own in-house exhibitions to showcase products and bring the brand to life as a strong partner in the dental market. The exhibition booth serves as a central brand showcase: visible, emotional and recognisable. The focus is on sustainability: modular, durable stands, reusable banners and flexible design save resources. Complemented by advertising materials and consistent corporate design, this creates a uniform, compelling brand experience.
The Jury‘s Statement
At trade fairs, where many market participants compete for attention, GERL. relies on a brand stage with a clear stance. The stand connects the brand’s long-standing roots in the dental sector with a spatial staging that creates orientation and keeps the presence recognisable across different formats. Modular elements, reusable banners and consistently applied corporate design anchor sustainability not as an add-on, but as part of brand management. This results in a trade fair presence that brings together identity, function and resource conservation in a coherent way.
