Titan – It’s an Attitude.
Winner
Excellence in Brand Strategy and Creation
Brand Innovation of the Year
Details
Titanium in the ear. How a new material is becoming socially acceptable in the hearing acoustics industry. Titanium is a special material per se. When processed into earmolds, it gains additional elegance. It is precisely this elegance that the campaign conveys. With our model, the titanium earmolds reveal their full beauty and become an aesthetic magnet. A target group-specific media mix was developed for the campaign. With refinements, special formats and photo and video shoots, we emphasized the special features of the Titan earmolds and successfully aroused the interest of the targeted acousticians in Germany.
The Jury‘s Statement
AUDIA Akustik has set an impressive benchmark in the hearing acoustics industry with its campaign for titanium earmolds. The combination of precise material aesthetics and strategically crafted communication effectively highlights the unique qualities of titanium. Through the targeted use of a cross-media approach – from high-quality visual productions to tailored mailings – the project successfully captivates both professionals and end customers. This project stands out for its clear positioning, sophisticated design, and consistent execution, which has sustainably established titanium as a material in the industry.
