Micro-Influencer: Social Media Excellence für das Volkswagen Händler-Marketing
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Influencer Marketing
Details
Local, emotional, full of potential. Volkswagen enables dealers nationwide to search for suitable micro-influencers and supports them with a large selection of ready-made content ideas. Easy and cost-effective to implement with local influencers, corporate influencers, brand faces or existing cooperation partners. A pioneering and highly prosperous campaign in the field of ‘automotive trade marketing’ for more digital visibility of Volkswagen partners in their region. Next Stop: Full Service.
The Jury‘s Statement
Volkswagen, one of the world's leading automobile manufacturers, demonstrates with this project how influencer marketing can be effectively implemented in a local context. The strategic integration of regional micro-influencers enables authentic engagement with target audiences on a local level. Particularly noteworthy is the low-threshold implementation, addressing less experienced dealers through clear structures, an extensive pool of content ideas, and targeted support. This project sets benchmarks for digital visibility in the automotive trade and proves how sophisticated communication can enhance local brand strength.
