VITA COLA
Winner
Excellent Brands
Fast Moving Consumer Goods
Credits
Company / Customer
Details
For over 65 years, VITA COLA has been delighting consumers with its varied range of soft drinks and lively attitude: authentic, optimistic, fun-loving and a little unconventional. With its characteristic and surprising citrus taste, the hero product VITA COLA Original is uniquely refreshing and offers a USP compared to other cola brands. VITA COLA. Refreshingly different.
The Jury‘s Statement
With a clearly refined positioning and a consistently implemented 360-degree marketing strategy, VITA COLA demonstrates how successful brand work can prevail even in a highly competitive market environment. The brand combines its authentic, vibrant identity with an impressive cross-channel presence, effectively addressing diverse target group needs. This approach seamlessly links regional strength with national relevance. The project stands out for its strategic clarity, design precision, and excellent execution, delivering lasting impact.
