NWL
Winner
Excellent Brands
Corporate Brand of the Year
Credits
Company / Customer
Agency / Design
Details
NWL – Rethinking Mobility In challenging times for public transport, NWL is evolving from administrator to active shaper of mobility. A strategic rebrand replaces bureaucratic restraint with clarity and transparency. Bold design, strong typography and striking colours make public responsibility visible and appealing, supporting the mobility transition. The new identity is being rolled out step by step, making mobility as an essential public service more tangible and demonstrating the impact of strategic design in the public realm.
The Jury‘s Statement
At a time when mobility is under political, technical and communicative pressure, NWL is repositioning itself as a visible, explanatory brand in the public sphere. The rebrand combines a well-founded brand positioning with a design that clearly conveys orientation and responsibility. Typography, contrasts and hierarchies are geared towards legibility and accessibility, while implementation is carried out cleanly across internal and external touchpoints. This results in modern, grounded brand management that translates institutional responsibility into a comprehensible brand presence.
