TALOS Space
Winner
Excellent Brands
Telecommunications and IT
Details
"Nature keeps talking. We help you listen." – this is what TALOS stands for: using ultra-compact IoT tags and proprietary satellites, the Munich-based space-tech company turns movement data from herds, fleets and wildlife into real-time intelligence worldwide – transforming nature's signals into insights for industry & risk management. The challenge after the satellite launch: building the right brand. With a distinctive communication strategy, a unique look and feel, and a clear repositioning, we transformed TALOS from an animal tracking provider into a global leader in space-based data intelligence.
The Jury‘s Statement
Following the satellite launch, TALOS faced the task of translating technological expertise into a resilient brand position. The repositioning addresses this with a clearly framed narrative: away from specialised animal tracking and towards satellite-based data intelligence with a global ambition. Communication strategy, visual identity and tone of voice are designed so that a complex range of services remains precisely legible in digital and international contexts. This creates a brand that provides orientation and distinction in a strongly technology-driven market.
