BENDURA BANK
Winner
Excellent Brands
Banking and Financial Services
Details
The rebranding of BENDURA BANK was driven by the realization that a cohesive brand story and visual clarity were lacking. The previous identity appeared fragmented and too weak to support growth and differentiation. With the new corporate strategy and clearly defined goals, 2025 was the ideal moment to refresh the brand. The project establishes a strong, cohesive brand identity as the foundation for expansion into new markets and target groups.
The Jury‘s Statement
In international private banking, presence alone is not enough; what is needed is a precise brand image that communicates trust and personal proximity with clarity. BENDURA BANK has therefore developed its previously fragmented identity into a coherent overall presence. The refined design, the digital relaunch and the stronger content-led direction reorganise the brand and its communications. This creates a robust framework that anchors the bank’s boutique character in a comprehensible way, including in new markets.
