aiutanda: Hilfe mit a
Winner
Excellent Brands
Digital Brand of the Year
Details
aiutanda is an owner-managed healthcare brand that rethinks care in a modern way every day. “Help with a” describes a unique brand that combines nursing, home care and therapy. As a digital-first company, aiutanda stands for a vibrant, appreciative, positive and stereotype-free brand presence with strong recognition value. Social media first and mobile first form the foundation of our communication. This is how we reach tens of thousands of people with pink, innovative 3D breakout campaigns. CAREmeleon Leon and caregiver Tanda embody individual care concepts and our 360 degree care approach.
The Jury‘s Statement
In a digitally shaped communications environment, aiutanda gives healthcare a brand that does not merely claim closeness but delivers it in the everyday reality of its channels. The combination of an integrated care logic, mobile first communication and stereotype-free, clearly coded design creates strong recognisability. With figures such as Leon and Tanda, pointed social media formats and concise campaigns, care is translated into a contemporary brand language that turns reach into connection.
