die Bayerische
Gold
Excellent Brands
Insurance
Credits
Company / Customer
Agency / Design
Details
With PrimeHome, die Bayerische translates its brand vision – focusing on prevention and contributing to making traditional insurance potentially obsolete – into a new customer experience for homeowners. The all-in-one protection system combines comprehensive all-risk coverage with tangible prevention: certified consulting, a prevention budget of up to €600 every three years and smart water-stop technology. Insurance evolves from a reactive claims model into a proactive protection partner. Risks are reduced, damages are prevented and homes remain secure in the long term.
The Jury‘s Statement
When insurance only becomes relevant once damage has occurred, its brand promise often remains abstract. With "PrimeHome", die Bayerische addresses this issue through a clear repositioning: from claims handler to protection partner for residential property. Advice, prevention and technical protection are not merely added together but combined into a coherent customer experience. In a market that usually communicates through premiums and benefits, the brand anchors trust through tangible everyday prevention.
