Lenovo Future Center 4.0
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
The Lenovo Future Centre 4.0 Tianjin is an immersive experience that showcases Lenovo's innovation in smart technology, big data and AI. The "Data Core", a mirrored LED cube, symbolises the constant flow of data and opens into an interactive server room with a VR cinema. The expansive kinetic installation "Smart Eye" consists of three moving rings that act as dynamic screens for different exhibition content. The interplay of technology, movement and space creates a powerful brand experience.
The Jury‘s Statement
Lenovo demonstrates with the "Lenovo Future Center 4.0" how brand spaces can transform into impressive experiences. The immersive staging makes the complexity of smart technology, big data, and AI tangible and accessible. Installations such as the mirrored "Data Core" and the kinetic sculpture "Smart Eye" visually and emotionally amplify the technological narrative. This Future Center impresses with a clear concept, sophisticated execution, and the seamless connection between design, technology, and brand messaging.
