Wenco
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Credits
Company / Customer
Agency / Design
Details
For Wenco—a reliable non-food partner in food retail for over 50 years—we developed a brand design that reveals the heart of the company: a responsible team of specialists who go the extra mile, from warehousing to rack jobbing. The new look is fresh, modern, and forward-looking, without losing sight of what has been tried and tested: clear language, large typography, minimalist cutouts. To complement the new claim, we created the term “Non Foodies,” which works immediately both internally and externally – lived by employees and used directly by customers.
The Jury‘s Statement
Where brand perception no longer matched the company’s actual performance, "Wenco" responds with a clear realignment. The brand design repositions the company as a future-oriented non-food partner and visibly anchors this positioning in architecture, language and application. Striking typography, reduced imagery and the term “Non Foodies” give both the internal culture and the external expression a clear form. The identity gains its full effect because brand character and system come together reliably in everyday use.
