POWER THROUGH LIGHT Global Brand Campaign
Winner
Excellence in Brand Strategy and Creation
Brand Strategy of the Year
Details
To promote our new brand core POWER THROUGH LIGHT, we created a cinematic image film and launched a global paid media campaign at the start of 2024. The film itself featured original footage and music, was translated into 9 languages and was adapted into 4 formats for social media. The campaign took place over 10 weeks in 9 global markets and was our first-ever 100% digital global brand campaign. The results speak for themselves: in just 6 weeks with only 455K EUR in budget, we delivered 262 million impressions (1600% versus target) and 37 million views (600% versus target), of which 1 in 3 were completed views.
The Jury‘s Statement
LEDVANCE, a globally leading provider of lighting solutions, has delivered an impressive example of brand strategy transformation with its “Power Through Light” campaign. The consistent realignment of the brand, combined with emotional storytelling and a fully digital communication strategy, sets a new benchmark in B2B communication. Particularly noteworthy is the project’s ability to convey a complex brand message clearly, visually powerfully, and globally adaptable. Through the harmonious combination of strategic precision and creative excellence, the brand not only advanced its positioning but also engaged its target audiences on a deeply emotional level. This project compellingly demonstrates how a well-conceived, holistic concept can sustainably strengthen and differentiate a brand.
