Opus Brand Refresh
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
You’re always your own toughest client. We had to learn that the hard way. Because behind us lie around eighteen months of rebranding madness—right alongside our daily business. The last Opus rebranding happened in twenty-eighteen. Then came a time of fundamental change. And by the end of twenty-twenty-two at the latest, we realized: The Opus spirit had evolved. And our current brand no longer did justice to this new vibe. What followed were arguably the most revolutionary months in Opus history—resulting in a brand that couldn’t represent this new character any better.
The Jury‘s Statement
With the "Opus Brand Refresh," Opus has reinvented itself, creating a brand identity that strikingly reflects the company’s transformed spirit. The revised design combines humanity and openness with visual precision, achieving a harmonious balance of playful ease and professional aesthetics. Particularly noteworthy is the typographic blend of handwritten and icon elements, which subtly and expressively conveys the brand’s values. This project impresses with its strategic clarity and design consistency, redefining the brand’s essence and sustainably enhancing its external perception.
