7 to 1: 1 Group - 1 Identity: Brand-Relaunch Vogelsang Group
Winner
Excellence in Brand Strategy and Creation
Brand Revival of the Year
Details
For over 100 years, Vogelsang Elektromotoren has been synonymous with top-tier service for electric machinery. In recent years, the family-owned company has experienced steady growth. In 2023, a brand relaunch and rebranding marked a major milestone: seven individual companies were merged into the newly formed Vogelsang Group. Our services spanned from strategic repositioning and the development of a cohesive corporate design to visual storytelling. The result: a holistic, international brand presence with strong brand recognition.
The Jury‘s Statement
The Vogelsang Group, a family-owned company with a long tradition in electric motors, has undergone a remarkable transformation with this project. The unification of seven individual companies under a cohesive brand strategy and an entirely new corporate design creates a clear and recognizable identity. Particularly noteworthy is the harmonious blend of technical precision and human connection, as well as the consistent visual execution. This project sets new standards for successful repositioning on an international level and impresses with its strategic and creative excellence.
