Cathay Pacific In-Flight Entertainment Experience
Winner
Excellence in Brand Strategy and Creation
Brand Communication – User experience
Details
The Cathay Pacific In-Flight Entertainment system redefines the passenger experience through the seamless integration of cutting-edge design and technology. Developed by Reaktor, this IFE adapts across diverse screen types, ensuring usability from high-resolution displays to older models. With a focus on visual harmony, intuitive user interaction, and accessibility, the system enhances the journey for all passengers. Key features include My Journey customization, real-time media control, and dynamic layout design that complements Cathay’s cabin interiors.
The Jury‘s Statement
The Cathay Pacific in-flight entertainment system demonstrates how modern design and technology can merge to create a harmonious user experience. With remarkable precision, a platform has been crafted that stands out for its intuitive usability and visual elegance. The personalization options and accessible features set benchmarks for contemporary, individualized customer engagement. This project impresses with its strategic clarity and outstanding execution, redefining the passenger experience on board.
