VDDS
Winner
Excellent Brands
Brand Innovation of the Year
Credits
Company / Customer
Details
"The Association of German Dental Software Companies (VDDS) represents the interests of providers of billing and administration software for dentists. The member companies of the VDDS represent around 90 percent of the dental software market. Since 1994, the association has been committed to increasing the quality, efficiency and compatibility of software in dental care. We work closely with dental corporations, associations and institutions as well as health policy to ensure uniform quality standards for dental software".
The Jury‘s Statement
The Association of German Dental Software Companies (VDDS) has implemented an outstanding brand project that excels through strategic clarity and consistent execution. With a holistic approach integrating both internal and external perspectives, a strong brand identity has been developed. Particularly impressive is the targeted use of digital tools for data-driven brand management and the active involvement of employees. This project exemplifies how well-conceived brand work can lead to sustainable differentiation and strengthening of a brand.
