WertAnlage - Die Kunst der Vermögensanlage
Winner
Excellence in Brand Strategy and Creation
Best AI Project of the Year
Details
Task: Demonstrate to bank advisors the unique innovation behind the AI-driven fund management "WertAnlage": Solution: In collaboration with artist Andreas Lutz, we developed an artwork powered by an Abstract Language Model that responds dynamically to fund parameters. Through a personalized landing page, advisors control a livestream by adjusting specific product settings. They experience firsthand how their inputs generate unique visuals and can order the result as a premium acrylic print with a single click. Results: High-level engagement with the product; the artwork proved to be a highly effective conversation starter.
The Jury‘s Statement
Where financial products are often communicated through abstract metrics, müllerritzrow chooses a different approach. "WertAnlage" ("Value Investment") combines AI, art and interaction in a brand staging that makes the logic of fund asset management directly comprehensible. The fact that advisers can control parameters themselves and see visual works emerge from them in real time anchors the technological performance not as a claim, but as an experience of their own. Relevance here stems from the precise translation of a complex offering into a dialogue that creates interest, understanding and a basis for conversation at the same time.
